A reputed food product company based in India developed a food product for the international market and started exporting the same after getting necessary approvals | UPSC 2021, 20 Marks

Q11. भारत में स्थित एक प्रतिछित खाद्य उत्पाद कंपनी ने अंतर्राष्ट्रीय बाजार के लिए एक खाद्य उत्पाद विकसित किया और आवश्यक अनुमोदन प्राम करने के बाद उसका निर्यात शुरू कर दिया। कंपनी ने इस उपलब्धि की घोषणा की और यह संकेत भी दिया कि जल्द ही यह उत्पाद घरेलू उपभोक्ताओं के लिए लगभग समान गुणवत्ता और स्वास्थ्य लाभ के साथ उपलब्ध कराया जाएगा। तदनुसार, कंपनी ने अपने उत्पाद को घरेलू सक्षम प्राधिकारी द्वारा अनुमोदित कराया और उत्पाद को भारतीय बाजार में लॉन्च किया। कंपनी ने समय के साथ बाजार में अपनी हिस्सेदारी को बढ़ाया और घरेलू तथा अंतर्राष्ट्रीय स्तर पर पर्याप्त लाभ अर्जित किया। हालांकि, निरीक्षण दल द्वारा किए गए यदृच्छिक नमूर्नों (रैडम सैम्पल) के परीक्षण में पाया गया कि सक्षम प्राधिकारी से प्राप्त अनुमोदन से भिन्न उत्पाद को घरेलू स्तर पर बेचा जा रहा है। आगे की जाँच में यह भी पता चला कि खाद्य कंपनी न केवल ऐसे उत्पादों को बेच रही थी जो देश के स्वास्थ्य मानकों को पूरा नहीं कर रहे थे बल्कि अस्वीकृत निर्यात उत्पाद को भी घरेलू बाजार में बेच रही थी। इस प्रकरण ने खाद्य कंपनी की प्रतिष्ठा और लाभदायकता पर प्रतिकूल प्रभाव डाला।
(a) घरेलू बाजार के लिए निर्धारित खाद्य मानकों का उन्लुंघन करने और अस्वीकृत निर्यात उत्पादों को घरेलू बाज़ार में बेचने के लिए खाद्य कंपनी के खिलाफ सक्षम प्राधिकारी द्वारा आप क्या कार्रवाई की कल्पना करते हैं?
(b) संकट को हल करने और अपनी खोई हुई प्रतिष्ठा को वापस लाने के लिए खाद्य कंपनी के पास क्या क्रियाविधि उपलब्ध है?
(c) मामले में निहित नैतिक दुविधा की जाँच कीजिए।  (उत्तर 250 शब्दों में दीजिए)

Q11. A reputed food product company based in India developed a food product for the international market and started exporting the same after getting necessary approvals. The company announced this achievement and also indicated that soon the product will be made available for the domestic consumers with almost same quality and health benefits. Accordingly, the company got its product approved by the domestic competent authority and launched the product in Indian market. The company could increase its market share over a period of time and earned substantial profit both domestically and internationally. However, the random sample test conducted by inspecting team found the product being sold domestically in variance with the approval obtained from the competent authority. On further investigation, it was also discovered that the food company was not only selling products which were not meeting the health standard of the country but also selling the rejected export products in the domestic market. This episode adversely affected the reputation and profitability of the food company.
(a) What action do you visualize should be taken by the competent authority against the food company for violating the laid down domestic food standard and selling rejected export products in domestic market?
(b) What course of action is available with the food company to resolve the crisis and bring back its lost reputation?
(c) Examine the ethical dilemma involved in the case. (Answer in 250 words) 20

Answer:

Stakeholders:

  1. Company – violated the contract damage the health of public. 
  2. Competent authority
  3. Public at large – which is getting affected by compromised quality of food. 

(a)  As a competent authority actions available to me are :

Take strict action against company, fined heavily and punish the wrong does according to the law concerned because the company:

  1. First violating the norms it declared in its prospects on which company get approvals. Hence it’s a crime to decive the government by concealing the true facts or of duties to contract later on. 
  2. Secondly it deviated from the promise made to the general public in domestic market through an announcement made. This is a crime against public at large. 
  3. Company failed in sample test by the government in food products so it’s a crime under food adulteration act 1954.
  4. Company can be delicensed under the companies act 2013
  5. Company also infringes the fundamental rights to good and nutritious food and also right to health of the people which is a fundamental right declared by supreme court in permananda katara vs UOI case. 

 

(b) course of action available to company :

  1. Company should accept the wrong done by it and plead for the minimal punishment of not big harm is caused to public.
  2. Company must accept its mistake and promised not to indulged in such unethical work in future publically or request to for give the company 
  3. Company should agree to compensate monetarily or in other form to anyone who is damaged din proportion to the damaged caused. 
  4. Company should have a surety bond with government that it will following all norms and sending weekly sample for inspection tp the government.

 

By adopting such actions company could again win the confidence of the general public in domestic as well as market in abroad and also win trust of competent authority so as company could recover its lost reputation. 

 

(c) Ethical dilemmas involved for company:

  1. Integrity to the occupation or worl vs more profit earning 
  2. Duty to general public vs personal gains 
  3. Right to freedom of trade vs unethical practices 
  4. Profit making by illegal means vs mental agony

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